Thursday, October 2, 2014


So here it is guys, the all new Iconic collection.

 ‘THE ICON’ collection at ICONIC is a capsule collection of key pieces that would very easily translate from catwalk to wardrobe. The range was unveiled at the last edition of Fashion Forward (FFWD).

Inspired by the idea of being in love and expressing yourself as someone who defines beauty and loves to be the center of attention, ‘THE ICON’ is inspired by the latest catwalk trends from the Autumn Winter collections across the world and is a blend of the best styles for the season.

For men the focus is on interesting separates created to add flamboyance and panache to their look. Expect to see velvet tuxedos, embellished sweatshirts, bomber jackets, joggers and duffle trench coats in an array of fabrics ranging from textured leather, neoprene, boiled wool and quilted fabrics. Digital sculpture prints with subtle embellishments will also be seen in some key pieces.

The price range for the majority of the pieces is AED 250-600 and the exclusive pieces range from AED 650-950. The collection is now available in select ICONIC stores.

And here is these trousers on display at the Iconic store in Dubai Mall:

This Iconic store in Dubai Mall is one of my favourite shops, it is HUGE and the displays and products they have are amazing. 

The quality of merchandise keeps rising with prices remaining the same.

Here is my ootn (outfit of the night) to this great event:

Blazer- Zara

Trousers- Iconic

Shirt- Massimo Dutti

Shoes- Cole Haan

Belt- Hermes

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