Wednesday, November 12, 2014

Sole DXB

The time has come!!!

This weekend, is the weekend a LOT of us have been waiting event like no other, and it's about time Dubai known for its upper class, brand new, over the top, pretentious city that abides by the rules and Sole DXB is here to change all that.

Bringing just what Dubai needs, that being a bit of urban lifestyle, a bit of edge, life and character.

Sole DXB for all of you who have not heard about it, is an event that is taking place here in Dubai on 14/15th November at Dubai Design District (d3) and will host such brands as:

  • Puma
  • Level Shoe District
  • Reebok
  • Saucony
  • Vans
  • DC
  • Diesel
  • Ray Ban
  • Swatch
  • Athlete’s Co
  • Namshi
  • G-Shock
  • Corcel
  • Foot Locker
  • iSneaker
  • Toms
Sole DXB will see the launch of the 2,000 square foot concept space with a selection of curated goods including sneaker, apparel and contemporary art.

PUMA Select presents Welcome to the World of ALIFE – From NYC to DXB…

Puma one of the brands being showcased is the perfect brand to demonstrate that edge and urban lifestyle.

"ALIFE is art. The source of art is the life of a people, and our people are a mix from diverse backgrounds with diverse interests. We paint, we sing, we rhyme, we skate, we bike, we ride, we drink, we smoke, we fight, we dance, we break, we rave, we talk, we right, we act..." 

Step into the world of ALIFE; a lifestyle concept focused on art, fashion, music and creativity with a strong penchant for originality. Born on the streets of New York City's Lower East Side, ALIFE’s mission is to showcase, elevate and perpetuate the organic New York City street culture from which it was born. To launch the PUMA X ALIFE SS15 #SELECT collab, PUMA will be hosting an open forum with ALIFE at the #PUMASELECT space to chat sneakers, lifestyle, art, music, fashion and creativity plus the journey of who they were to who they are and how they got there. 

The truth always comes from the street.

Be sure to come out and check the PUMA talk at 3:30-4:30 on Nov 15th

Ray-Ban carves a new path this November with its pop up Cuts like Steel activation at SOLE DXB to initiate fresh members into its non-secret secret society, “The Order of Never Hide”

The brand’s most innovative and pioneering eyewear collection to date, interprets the brand’s timeless icons in five innovative materials – leather, denim, velvet, titanium, and steel.
Ray-Ban calls the young and daring to prove their worth by leaving their hair in the hands of the expert stylists from Chill salon, who are ready to deliver with the most eccentric hairstyles using everything from undercuts, dying, slicing, splicing, spraying and chalking.

All those brave enough to get involved will walk away with prizes. As the ultimate token of membership, the daring clansman who rises to the challenge over and above their peers, will also win an exclusive limited edition Ray-Ban bike.

Here is me with Paul Ramos of 

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